Rs 10,000 Monthly

Usman Ali
Teacher
You Will Be able To Make These Projects:

Digital Marketing

Learn the fundamentals and practical strategies of digital marketing including Google Ads, Meta Ads, TikTok Ads, LinkedIn Marketing, and SEO. Grow businesses online with measurable results.

Overview

  • Lectures 40
  • Quizzes 5
  • Duration 2 Months
  • Skill level Beginner To Advance
Course Description

This 2-month Digital Marketing course is designed for beginners and professionals who want to master online advertising and SEO. The program covers Google Ads, Meta Ads, TikTok Ads, LinkedIn Marketing, and basic SEO techniques. Students will learn campaign setup, targeting strategies, ad creation, analytics, and performance tracking. Hands-on projects ensure learners gain practical experience running real ad campaigns and optimizing marketing strategies. By the end of the course, learners will be able to plan, execute, and analyze digital marketing campaigns across multiple platforms.

Learning Outcomes
  • Plan and execute campaigns on Google, Meta, TikTok, and LinkedIn.
  • Understand ad targeting, budgeting, and bidding strategies.
  • Optimize websites and content for basic SEO.
  • Analyze campaign performance using analytics tools.
  • Develop practical skills to run digital marketing projects effectively.

Curriculum

    • Lesson 1. Introduction to Digital Marketing & Platforms Overview
    • Lesson 2. Understanding Target Audience & Buyer Personas
    • Lesson 3. Digital Marketing Funnel & Strategy Planning
    • Lesson 4. Website Basics & SEO Introduction
    • Lesson 5. Keyword Research & On-Page SEO Basics
    • Lesson 6. Content Optimization & Blogging for SEO
    • Lesson 7. Google Search Console & Analytics Setup
    • Lesson 8. Basic Link Building & SEO Reporting
    • Lesson 9. Google Ads Account Setup & Dashboard Overview
    • Lesson 10. Search Ads Campaign Creation
    • Lesson 11. Display Ads & Remarketing Strategies
    • Lesson 12. Google Ads Keyword Research & Bidding
    • Lesson 13. Ad Copywriting & Extensions
    • Lesson 14. Performance Tracking & Optimization
    • Lesson 15. Conversion Tracking & ROI Analysis
    • Lesson 16. Hands-on Project: Google Ads Campaign
    • Lesson 17. Meta Ads Manager Overview
    • Lesson 18. Creating Ads for Facebook & Instagram
    • Lesson 19. Audience Targeting & Custom Audiences
    • Lesson 20. Budgeting & Bidding Strategies for Meta Ads
    • Lesson 21. Ad Creatives & Copywriting
    • Lesson 22. Performance Analysis & Optimization
    • Lesson 23. Hands-on Project: Meta Ads Campaign
    • Lesson 24. TikTok Ads Manager Introduction
    • Lesson 25. Creating Engaging TikTok Ads
    • Lesson 26. Audience Targeting & Trends Analysis
    • Lesson 27. Performance Measurement & Optimization
    • Lesson 28. Hands-on Project: TikTok Ads Campaign
    • Lesson 29. LinkedIn Marketing Basics & Business Profiles
    • Lesson 30. Creating Ads & Sponsored Content
    • Lesson 31. Lead Generation Campaigns
    • Lesson 32. Analytics & Campaign Optimization
    • Lesson 33. Final Project: Multi-Platform Digital Marketing Campaign